As user experience continues to grow in importance for many online businesses, the demand for more competitive designs is also growing. The question is: What exactly are the most competitive designs made up of? Knowing that this is an important element of achieving online success and staying ahead of the game is not sufficient. Its important for businesses to understand key approaches, such as design thinking, and what exactly this process should entail in order for the best results to be achieved.
Technology giants such as IBM and Google have already seen the value of design thinking and are becoming increasingly active with this approach, as they continue their search for new ideas to add value.
Design is rapidly changing and growing in importance. This is because its sole focus is no longer only on the visual aspect, butit has progressed to a level where it is being used to solve a broad range of business problems, resulting in a shift of the role and expectations of designers, who are now graduating from simple practitioners to process leaders.
Still confused about the meaning behind design thinking? If so, worry not. For many it tends to sound way more complicated than it really is. Simply put, design thinking can be seen as synonymous to problem solving, thus identifying the right problem and then designing a technically feasible solution.
So there you have it! In order to stay competitive and run a successful online business, it is important for companies to look beyond the obvious. Similar to other business channels, the online platform should be looked at as a user-centric resource. It is therefore important for the design process to take into account users needs, ultimately helping to solve business problems, maximise usability and optimise the user experience.
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